This is awesome. How have I not seen this sooner?

There is a fantastic website called FreeRice, a non-profit website run by the United Nations World Food Program. It's just like a lot of other sites I visit, with vocabulary, geography and general knowledge quizzes (yes, trivia geek here), with one enormous difference; for every answer you get correct, the website's sponsors donate 10 grains of rice to the UN World Food Programme directly. No catch. Nothing at all.

Please. Go there now. Kill ten minutes growing your brain. There. You've just helped horribly poor and malnourished people. Easy, huh?